REASON

Within in the street and independent clothing scene, there is an underlying common denominator that all brands and companies share. More so than style, design aesthetic, or background, it is a world populated by young, creative, and motivated individuals. As Vane has been growing and we have been grinding to get our name out, we have started to meet and link up with many of the New York-based entrepreneurs that share our vision and hustle. It is always good to meet cats who share the same passion, especially those who are driving the scene forward.


This week we dropped by to holler at John and Phil of The Reason Brand, the founders and operators of one of the most respected New York streetwear labels for almost five years running. Starting, like all independents usually do, by screenprinting tees and slanging them out of their basement, Reason has grown into a full cut and sew line complete with New Era Fitteds, backpacks, and some ill collaborations, all designed with a Downtown New York aesthetic and swag. We shot the shit in their East Village office, copped some Winter gear [check out their Closeout Sale if you haven't already!], and peeped their new line dropping for Spring. Shit is definitely on-point, Reason is definitely a brand doing things, and their gear will only continue to get better.