STAY FRESH

Last Wednesday, my boy Christian and his partner Brandon, the production duo better known as Fresh Prodeuce, competed at the iStandard Producer's Showcase.


Their beats were be judged against 10 select up and coming NYC producers by a panel of industry heavyweights, competing for a Roland prize package and possibly the opportunity to land some serious record placements.

The panel of judges included Lenny S., (Senior VP of A&R for Roc-A-Fella / Def Jam), Devo Springsteen (Grammy Award Winning Producer for Kanye West "Diamonds", John Legend, Cassidy, etc.), Omar Grant (Creative Director of A&R for EMI Publishing), and Illmind (Producer for G-Unit, SkyZoo, etc.)

Straight up, them boys shut it down. The emcee of the show thought that they had cheated and put in extra beats because Fresh Pro is on some next level shit. The DJ had to come over the loud speaker with That Was Only 5 Beats to put dood in his place. While most the competition relied on samples and borrowed sounds, Christian and his boy are legit musicians, and doods actually play their own riffs and drum lines. Chopping up enough vocal samples to keep the crowd happy, their banging bass lines and musical style ran from synthed out futuristic bangers, to head nodding club beats to raw, Dirty-South style bass with a more musical inflection, all while retaining a signature, Fresh Pro sound.

For all their industry weight, the judges were moved. First words that came out were, "Can I get that CD?!?" while shouts of TO! came from some females in the crowd, since Brandon resembles the Dallas wide-out.

Keep your eyes on these boys, talent like theirs doesn't stay unnoticed for too long.