CORN FLAKES ARE NOT HOOD

In an effort to cash in on the streetwear craze, Kellog's has licensed their various cereal brands and mascots to create a label called "Under the Hood," thus cementing streetwear's imminent demise.

I'm almost speechless. I mean come on. REALLY?

This must be what the licensing conversation sounded like:

Marketing douchebag 1: What else can we leverage with the cool, urban crowds?
Marketing douchebag 2: Hmm, well, black people love cornflakes...
Marketing doucebage 1: Kellog's and black people, that's like a match made in heaven. Streetwear is big with these kids these days, what about Kellogs Streetwear?
Marketing douchebag 2: Yes! All over prints and cartoon characters! And let's find cool kids with tattoos to model the crap, tattoos and afros, that's cool, right?
Marketing douchebag 1: Totally.



This dood is laughing like, "Damn! What am I doing wearing this shit?!?"



HAHAHAHAHAHA